Got a little one who won't sit still? Maybe it's because... they're sitting on the wrong seat!

Introducing the coolest, comfiest baby chair in Australia: the IZIMINI Baby Chair.

You can scour the sand at Bondi... push the pram around Brighton... or swagger up and down Scarborough... but you won't find a chair for your little one that's this cute, comfy or stylish.

This sweet little seat doesn't just do its best work at the beach. It’s also perfect for picnics, campsites, backyard barbies, and just chilling out at home (it’s even high-chair adaptable).