Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your little one will love. Our bestselling range embraces super-soft faux fur for a luxury feel that's perfect for cuddles.

This safari inspired linkie toy will make a great travel buddy for your little one. It can be easily clipped onto your pushchair or carrycot to keep baby smiling whilst you're out and about, and is made from super-soft fabric that's lovely to feel and cuddle. And thanks to the teething ring, it'll help to soothe sore gums.