{"title":"NEWBORN","description":null,"products":[{"product_id":"pointelle-tights-melon","title":"Pointelle Tights (Melon)","description":"\u003cdiv class=\"description bottom\" itemprop=\"description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cem\u003e75% Cotton, 23% Polyester 2% Elastane\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003eWe use Oeko-tex yarns with no toxins when colouring\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cem\u003eWe \u003c\/em\u003e\u003cem\u003esuggest hand washing these beautifully delicate tights \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003cbr\u003eLength: Newborn 30cm, 0\/3m 35cm, 3\/12m 42cm, 1\/2yr 47cm, 2\/4yr 53cm, 4\/6yr 60cm\u003cbr\u003eFoot Length: Newborn 8cm, 0\/3m 9cm, 3\/12m 10cm, 1\/2yr 12cm, 2\/4yr 14cm, 4\/6yr 16cm\u003c\/p\u003e\n\u003c\/div\u003e","brand":"JAMIE KAY","offers":[{"title":"NEWBORN \/ Melon","offer_id":31843957669986,"sku":"JK20POINT-MEL-1","price":6.78,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS \/ Melon","offer_id":31843957702754,"sku":"JK20POINT-MEL-2","price":6.78,"currency_code":"AUD","in_stock":true},{"title":"1-2 YEARS \/ Melon","offer_id":31843957735522,"sku":"JK20POINT-MEL-4","price":6.78,"currency_code":"AUD","in_stock":false},{"title":"2-4 YEARS \/ Melon","offer_id":31843957768290,"sku":"JK20POINT-MEL-5","price":6.78,"currency_code":"AUD","in_stock":false},{"title":"3-12 MONTHS \/ Melon","offer_id":31843957801058,"sku":"JK20POINT-MEL-3","price":6.78,"currency_code":"AUD","in_stock":false},{"title":"4-6 YEARS \/ Melon","offer_id":31843957833826,"sku":"JK20POINT-MEL-6","price":6.78,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/JamieKay_WanderlustCollection_PointelleTights_MelonMarle.jpg?v=1610473392"},{"product_id":"wrap-top-hawthorn-periscope","title":"Wrap Top (Hawthorn Periscope)","description":"Sweet little piece from the Jamie Kay Marigold Collection August 2021","brand":"JAMIE KAY","offers":[{"title":"NEWBORN \/ Navy","offer_id":39393402585186,"sku":"JK21-WTOPHAWPER-1","price":13.98,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS \/ Navy","offer_id":39393402617954,"sku":"JK21-WTOPHAWPER-2","price":13.98,"currency_code":"AUD","in_stock":false},{"title":"3-6 MONTHS \/ Navy","offer_id":39393402650722,"sku":"JK21-WTOPHAWPER-3","price":13.98,"currency_code":"AUD","in_stock":false},{"title":"6-12 MONTHS \/ Navy","offer_id":39393402683490,"sku":"JK21-WTOPHAWPER-4","price":13.98,"currency_code":"AUD","in_stock":false},{"title":"1 YEAR \/ Navy","offer_id":39393402716258,"sku":"JK21-WTOPHAWPER-5","price":13.98,"currency_code":"AUD","in_stock":false},{"title":"2 YEARS \/ Navy","offer_id":39393402749026,"sku":"JK21-WTOPHAWPER-6","price":13.98,"currency_code":"AUD","in_stock":false},{"title":"3 YEARS \/ Navy","offer_id":39393402781794,"sku":"JK21-WTOPHAWPER-7","price":13.98,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/JamieKay_MarigoldCollection_WrapTop_HawthornPeriscope.jpg?v=1629105775"},{"product_id":"rainbow-onesie-tee","title":"Rainbow Onesie Tee","description":"\u003cp data-mce-fragment=\"1\"\u003eClassic style tee, loose fit and easy wear with snaps. Looks like a tee but works like a onesie.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom the Minti SS21 collection\u003c\/p\u003e","brand":"MINTI","offers":[{"title":"NEWBORN \/ Pale Blue","offer_id":39500869894242,"sku":"8448382640117","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS \/ Pale Blue","offer_id":39500869927010,"sku":"8448382640124","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"3-6 MONTHS \/ Pale Blue","offer_id":39500869959778,"sku":"8448382640131","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"6-12 MONTHS \/ Pale Blue","offer_id":39500869992546,"sku":"8448382640148","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"12-18 MONTHS \/ Pale Blue","offer_id":39500870025314,"sku":"8448382640155","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/MNT1000-S21-RA-PBB_FRONT.jpg?v=1641544682"},{"product_id":"lion-knotted-beanie","title":"Lion Knotted Beanie","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eOur organic beanie adds a touch of detail to any outfit and would make the perfect gift for a new baby or the expecting mum.\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eSize 0-6 months\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"24\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eGOTS certified organic jersey\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"25\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eManufactured sustainably using GOTS approved organic processes\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"26\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eCotton \/ Spandex Jersey\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eFrom the Snuggle Hunny AW22 range\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"SNUGGLE HUNNY","offers":[{"title":"NEWBORN","offer_id":39622151503970,"sku":"SH-AW22-50003L59","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/liontopknot.webp?v=1646796723"},{"product_id":"pebble-ribbed-topknot","title":"Pebble Ribbed Topknot","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eOur organic topknot adds a touch of socialite glamour to any outfit and would make the perfect gift for a new baby or the expecting mum.\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eSize 0-4 years\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"27\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eGOTS certified organic jersey\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"28\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eManufactured sustainably using GOTS approved organic processes\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"29\" data-aria-level=\"1\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eCotton \/ Spandex Jersey\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-contrast=\"none\" data-mce-fragment=\"1\"\u003eFrom the Snuggle Hunny AW22 range\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"SNUGGLE HUNNY","offers":[{"title":"NEWBORN","offer_id":39622151602274,"sku":"SH-AW22-50003P63","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/pebbletopknot.webp?v=1646787253"},{"product_id":"maddison-bow-bodysuit-pink","title":"Maddison Bow Bodysuit (Pink)","description":"\u003cp\u003e Short-sleeved bodysuit with large bow detail on the front.\u003c\/p\u003e\n\u003cp\u003e From Cracked Soda's 2022 Spring\/Summer Collection\u003c\/p\u003e","brand":"CRACKED SODA","offers":[{"title":"NEWBORN \/ Pink","offer_id":39979200577634,"sku":"353-PINK-0000","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS \/ Pink","offer_id":39979200610402,"sku":"353-PINK-000","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"3-6 MONTHS \/ Pink","offer_id":39979200643170,"sku":"353-PINK-00","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"6-12 MONTHS \/ Pink","offer_id":39979200675938,"sku":"353-PINK-0","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"1 YEAR \/ Pink","offer_id":39979200708706,"sku":"353-PINK-1","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"2 YEARS \/ Pink","offer_id":39979200741474,"sku":"353-PINK-2","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/products\/SS22353-Pink-B.jpg?v=1664875220"},{"product_id":"cocoon-swaddle-bag-0-2-tog-daisies","title":"Cocoon Swaddle Bag 0.2 tog (Daisies)","description":"\u003cp data-mce-fragment=\"1\"\u003eOur Cocoon Swaddle Bags are designed to be both easy to use and difficult to escape from. This zip-up summer swaddle is TOG rated for warmth to keep a baby snug and securely swaddled without the need for complicated wrapping from day one. Being TOG-rated means that the 0.2 TOG swaddle can be used on its own from room temperatures 24°C \/ 75°F + with no blankets in the bassinet or cot to make this a safe sleep option for a newborn or baby in the warmer months. Parents can layer up underneath this light swaddle as needed for warmth, and follow our handy FREE room thermometer and what to wear guide included with the product to help them dress their child appropriately. We recommend pairing this with one of our TOG-rated Layers or Bodywear underneath (sold separately).\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe 0.2 TOG Cocoon Swaddle Bag is made with GOTS certified organic cotton, with a touch of elastane. This means it's firm enough to restrict the startle reflex whilst still allowing stretch and movement for healthy growth. The stretch also allows for full chest expansion when breathing, added comfort, and for a baby to move its hands into a self-settling position inside the swaddle. The soft, breathable organic cotton is certified non-toxic, dyed with water based dyes, and gentle on newborn skin, and skin prone to eczema breakouts. A zip enclosure also protects your child's delicate skin, and the handy arm poppers transition the Cocoon from an arms-in summer swaddle to arms-out sleeping bag when baby is showing signs of rolling. The bell shaped design is approved by the International Hip Dysplasia Institute as being hip-healthy, and promotes proper joint development in the hips and shoulders joints. Finally, the two-way zipper makes for quick and easy nappy changes during sleep with minimal disruptions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Cocoon Swaddle Bag meets all safety standards in Australia and New Zealand and is reviewed by the Eczema Association of Australasia as a skin-friendly product.\u003c\/p\u003e","brand":"ERGOPOUCH","offers":[{"title":"NEWBORN \/ Pink","offer_id":40724214808674,"sku":"EPCO-0.2-DAI1","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS \/ Pink","offer_id":40724214841442,"sku":"EPCO-0.2-DAI2","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"3-6 MONTHS \/ Pink","offer_id":40724214874210,"sku":"EPCO-0.2-DAI3","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"6-12 MONTHS \/ Pink","offer_id":40724214906978,"sku":"EPCO-0.2-DAI4","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/3320\/2996\/files\/Heritage23_Cocoon_1.0T_Daisies_1688x2000_382648bf-7188-4c39-ba1d-dc1a190ecdda.webp?v=1706766486"},{"product_id":"cocoon-swaddle-bag-1-0-tog-willow","title":"Cocoon Swaddle Bag 1.0 tog (Willow)","description":"\u003cp\u003eOur Cocoon Swaddle Bags are designed to be both easy to use and difficult to escape from. This zip-up swaddle is TOG rated for warmth to keep a baby snug and securely swaddled without the need for complicated wrapping from day one. Being TOG-rated means that the 1.0 TOG swaddle can be used on its own in room temperatures between 21-24°C \/ 70-75°F with no blankets in the bassinet or cot to make this a safe sleep option for a newborn or baby. Parents can layer up underneath as needed for warmth, and follow our handy FREE room thermometer and what to wear guide included with the product to help them dress their child appropriately. We recommend pairing this with one of our TOG-rated Layers or Bodywear underneath (sold separately).\u003c\/p\u003e\n\u003cp\u003eThe Cocoon Swaddle Bag is made from natural fibres GOTS certified organic cotton and bamboo with a touch of elastane. This means it's firm enough to restrict startle reflex whilst still allowing stretch and movement for healthy growth. The stretch also allows for full chest expansion when breathing, added comfort, and for a baby to move its hands into a self-settling position inside the swaddle. The soft, breathable organic cotton and bamboo is certified non-toxic, dyed with water based dyes, and gentle on newborn skin, and skin prone to eczema breakouts. A zip enclosure also protects your child's delicate skin, and the handy arm poppers transition the Cocoon from an arms-in swaddle to an arms-out 1.0 TOG newborn sleeping bag when baby is showing signs of rolling. The bell shaped design is approved by the International Hip Dysplasia Institute as being hip-healthy, and promotes proper joint development in the hips and shoulders joints. Finally, the two-way zipper makes for quick and easy nappy changes during sleep with minimal disruptions.\u003c\/p\u003e\n\u003cp\u003eThe Cocoon Swaddle Bag meets all safety standards in Australia and New Zealand and is reviewed by the Eczema Association of Australasia as a skin-friendly product.\u003c\/p\u003e\n\u003cul class=\"features-list\"\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eBreathable Natural Fibres\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eGOTS certified organic cotton\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eSuper Stretchy\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eBell-shaped bottom\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eConverts to sleeping bag\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eKeeps baby snug\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eTOG-rated for warmth\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eZip enclosure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"item\"\u003e\n\u003cpicture class=\"mfwebp\"\u003e\u003csource srcset=\"https:\/\/www.ergopouch.com.au\/media\/mf_webp\/png\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.webp\" type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" 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type=\"image\/webp\"\u003e\u003cimg alt=\"icon\" class=\"feature-icon\" src=\"https:\/\/www.ergopouch.com.au\/media\/features-icon\/default\/WebsiteIcons_naturalfibres.png\" data-webpconverted=\"1\"\u003e\u003c\/picture\u003e\u003cspan class=\"feature-name\"\u003eMachine washable\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ERGOPOUCH","offers":[{"title":"NEWBORN","offer_id":40774295584866,"sku":"EPCO-1.0-WIL1","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"0-3 MONTHS","offer_id":40774295617634,"sku":"EPCO-1.0-WIL2","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"3-6 MONTHS","offer_id":40774295650402,"sku":"EPCO-1.0-WIL3","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"6-12 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